If you’re looking for a relaxing, rejuvenating and restful holiday, Princess Cruises has launched a new campaign to attract busy women and stressful lives to take ‘Time Back’.
While some holidays can be action-packed and full of activities, on the Diamond Princess, which will be homeported in Singapore for the first time in November 2016, guests instead, can pamper themselves, gain new perspectives, learn a new skill or hobby and reconnect with family and friends.
Aimed at young women, who have hectic lifestyles, the new Princess Cruises campaign shows how guests can indulge at places like the Izumi Japanese Bath, or enjoy some of the finest food at the ships’ specialty restaurants. Enjoy the exhilarating evening shows or watch a movie under the stars on the Diamond Princess’ top deck.
“To offer our guests a different cultural experience onboard our ships, Diamond Princess proves unique Japanese-themed facilities so our guests will have a taste of Japanese culture without setting foot in Japan. To offer total relaxation for our guests, we have the Izumi Japanese Bath which is the largest Japanese bath at sea in the world and other facilities designed after the famous spa and bath features that Japan is world famous for. We are confident that these will be well-received by the consumers here as they are always looking to try new things,” said Farriek Tawfik, Director of Princess Cruises in Southeast Asia.
For female clients, the Izumi Japanese Bath has two indoor areas with female and male exclusive areas and one hydrotherapy pool.
“For this campaign, we are using the Diamond Princess to target the female audience because we find that this market segment is still largely untapped so there is a huge potential to grow. As we all know, women are the decision makers in the family. For this “Time Back” campaign, we are targeting a younger age group and the working women who lead stressful lives. Women are increasingly using digital media, hence we created content in video format and also offer stress-buster tips on digital media platforms to content in video format and also offer stress-buster tips on digital media platforms to connect with our target audience,” said Charmaine SeeThoo, the PR & Marketing Manager of Princess Cruises in Southeast Asia.
To find out what’s included on your decadent and indulgent Princess Cruises and how you can ‘Time Back”, click here.