What the Asian cruiser really wants


Royal Caribbean’s Dr Zinan Liu said at this year’s Seatrade Conference in Korea that the line had found some surprising results after some market research.

He said overall, guests in Asia were extremely happy with their cruise experience, with many citing that they would be back.

But the line found that its cruisers wanted something a bit more – they wanted a greater variety for shore excursions.

Here is a breakdown of what the Royal Caribbean cruiser wants:


Food: In addition specialty restaurants for a more intimate ambiance

Shore excursions: Shopping, sightseeing, sports, spa and gastronomic trips

Cabins: All categories

Length: 3-7 nights

Multigenerational family

Food: May prefer to book in addition options which are more attractive for children e.g. Johnny Rockets burger and fries diner and DreamWorks Character Breakfast

Shore excursions: Shopping, sightseeing, gastronomic and themed park trips

Cabins: All categories with more requests for triple-sharing and quadruple-sharing staterooms, interconnected staterooms and family staterooms and suites

Length: 3-5 nights

Mature couple

Food: Main Dining Room for the personalised service from the waiters.

Shore excursions: Tours which offer more relaxed pace and activities and with less walking over steep or uneven grounds

Cabins: All categories with preference for staterooms more conveniently located near e.g. lift lobbies

Length: 3-7 nights